Quality is our number one priority. The climate in the region of Turkey where the cotton we use in our products is grown gives it fibers, which are longer and smoother than traditional cotton. These unique qualities produce a strong, highly absorbent cotton that dries quickly and produces very little 'fuzz.' Turkish cotton towels will become softer and more absorbent with each wash. Rest assured that if you have something made of authentic Turkish cotton, you will enjoy it for years to come.